‘Say G’day to Jay’ – Kindy Concert Tour Illustrations

Illustrated Content for a Government Print and Digital Promotions Campaign

CLIENT: Department of Education & Training

Digital Illustration for Web & Print

April 2015

The Department of Education and Training within the Queensland Government, Brisbane runs an ongoing promotional campaign for their annual ‘Say G’day to Jay’ Kindy Concert Tour featuring musician, actor, and performer Jay Laga’aia.  Jay is the ambassador for the Kindy Counts campaign that informs parents about the important fun of kindergarten and its learning and social benefits for children.  He tours extensively to regional towns throughout Queensland promoting the message, while entertaining and teaching through song, dance, and activities.

The campaign required a comprehensive range of promotional print posters, post cards, digital advertising, and social media materials that heavily featured illustration, photography and custom type design.  All the elements created were interchanged and re-composed for varying print formats and media advertising layout specs, requiring all the graphic elements could be moved around to fit 16 different formats.  I designed and illustrated the background art elements as separate pieces that could be recomposed and adjusted to suit the text headings later.